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For marketing managers in the hotel industry, email marketing is an effective tool for increasing hotel bookings. If executed correctly, it can significantly improve occupancy rates by targeting potential guests with personalized, targeted, and engaging offers.

In this article, we will explore ...

One of the biggest challenges marketing managers face is selecting the right channels to deliver their message from a multitude of options available. Since each channel has its own strengths and responds to different behaviors of our audience, the task of choosing the most effective ones can seem ...

When it comes to your email marketing strategy and sending email campaigns to your contacts, there are many metrics to pay attention to. The email marketing metrics you should always be monitoring are:

Return on Investment (ROI)
Conversion rate
Click-through rate (CTR)
Low
Opening rate
While opens ...

Email marketing is one of the most effective ways for businesses to connect with potential customers, but even the best-designed email campaigns won't work if they don't reach subscribers' inboxes.

One factor that can affect your email deliverability that is often overlooked is email design. While ...

Calls to action or CTAs are nothing more than links that will allow the reader of your emails to click, either to make a purchase or to become a customer. Calls to action are used in emails, landing pages , websites, social networks, among others, since it is our only means of attracting purchases ...

Digital marketing is becoming increasingly important for small businesses, whether new or old. With a good digital presence across different marketing platforms, small businesses can compete with major players in the industry to position themselves and achieve their goals.

Marketing platforms can ...

When it comes to email design , images and visual content are very important to grab the attention of your target audience. And GIF is one of the best tools to achieve that incredibly engaging template design.

A GIF (Graphics Interchange Format) may seem like just a silly animation meant to make ...

As a marketer, creating engaging content is crucial to engaging your audience and effectively communicating your brand message. However, not all marketers have a background in graphic design. This is where Canva , an intuitive and easy-to-use graphic designer tool, becomes invaluable.

In this guide ...

Your CTR is how often subscribers click on links in your email from among subscribers who opened your email. A high CTR suggests there is a lot of interest in your product or service, and repeated clicks from a single person suggest that this is a well-qualified lead.

There are a number of ...

On LinkedIn, it's not enough to be there just for the sake of it. If you want to make your personal brand stand out in front of the large volume of users of the professional social network par excellence, you need a fully optimized profile. Discover how to optimize your LinkedIn profile to the ...