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This is a method that tends to be thought of from the seller's perspective, so it is necessary to always keep the customer's perspective in mind when planning measures. What benefits will the customer get if they purchase a more expensive product? What benefits will they get by combining a related ...

Ministry of Internal Affairs and Communications, Information and Communications Policy Research Institute/Reiwa 4 Survey Report on Information and Communications Media Usage Time and Information Behavior


Facebook is a social networking site where users must use their real new zealand numbers names ...

Highly unlikely to be decided based on personal tastes and preferences, and are deeply influenced by the attributes and challenges of companies and departments.

Persona items in BtoB marketing

Is Multiple Personas a Mistake?
At the beginning, we mentioned that consumers and purchasing processes ...

The first is to increase the budget and secure personnel. Even if you tell your boss "I want to increase the budget" or "I want to secure personnel" in order to increase the budget or personnel, your boss is unlikely to take action.
First, you should specifically calculate what kind of measures you ...