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Ensuring an effective online presence is essential for businesses of all sizes and industries. The structure and content of your website play an important role in this scenario.

In this article, we highlight five essential tips to ensure your company’s online presence is notable and optimized for ...

Between the time you start prospecting a new client and the time they close the deal, there are a few steps that make up your sales cycle. With some variations depending on your business, the steps are generally these:

Prospecting >> Opportunities >> Proposals >> Probable Deals >> Closed

In other ...

Pricing products and services is not one of the easiest tasks in the life of an entrepreneur. In order to establish a fair and competitive price , many details need to be analyzed and agreed upon, which ends up generating countless doubts for owners of micro and small businesses.

Two distinct ...

No one thrives alone. In both life and business, the key to success is knowing how to choose who will be by our side to help us achieve our goals. Therefore, it is necessary to absorb the best expertise from everyone around us. In medium and large companies, suppliers are the ones who provide these ...

All micro and small businesses face the same dilemma: how to remain competitive in the market and balance fixed costs with new demands for services? Controlling expenses should be a permanent mission in any business, because this action is directly related to competitive capacity and market ...

Customer Day is celebrated on September 15th . Although we know that this date should also be celebrated throughout the other 364 days of the year, it is worth mentioning it in particular to value yet another period of partnerships and results achieved as a team.

That's why we decided to share some ...

Affiliate marketing is a model used by companies in various areas to increase the reach of their brands, as well as being a way for you to earn extra income.

Faced with the crisis, many are seeing this strategy as a great way to make money online , and it’s no wonder.

By helping companies promote ...

LinkedIn has established itself as one of the most effective tools for B2B businesses.

With almost 60 million users in Brazil alone, the platform offers a robust environment for companies and professionals to create connections, share insights and, above all, capture qualified leads.

The secret ...

The big secret to increasing sales is to offer the most suitable product to the right person at the best time. Although it may seem easy in theory, this is a task that requires a lot of research and understanding of the customer journey .

In other words, understanding the steps a person goes ...

WhatsApp Business , much more than a customer service channel, can be part of a powerful relationship strategy.

Conversational and Relationship Marketing focuses on one-on-one interaction with potential and current customers. Through it, it is possible to create a closer connection with the public ...