Recent Data Set

As many of you know, given my experience as a digital marketing consultant, I have recently launched a digital marketing mentoring program , different from digital marketing consulting, with which I help entrepreneurs and companies to get the most out of marketing.

Defining or putting marketing in ...

I recently travelled to Valencia to present my latest book there, and I took advantage of the trip to visit Javier Echaleku at his agency Kuombo. Javier and I have similar ways of understanding marketing. There we sat on his red sofa and chatted about marketing for a while. This is the result. As a ...

This year has been special, it has been full of interesting projects and I have also published my fourth digital marketing book . I hope that 2020 will be at least as good for everyone!

Just like in 2018, I'm going to differentiate between the 2019 articles and the articles from the rest of the ...

The Internet has evolved at breakneck speed in recent years. In my opinion, one of the great pillars of this improvement, and especially of digital channels, has been personalization.

We have seen how:

Digital advertising has adapted by personalizing messages based on behavior.
Sales processes ...

Last week I had the great pleasure of giving a talk at the Branding Day event organised by Cadena Ser in Cádiz. Great for two reasons: first, to have the opportunity to participate among so many great professionals, and second, because it is my first in-person event since the lockdown. It is ...