Recent Data Set

The term Social Selling Index ( SSI ) is a metric created by LinkedIn to measure the success of your Sales assets. The index quantifies the quality of a salesperson's initiatives based on the work carried out in the Sales Navigator tool , also from LinkedIn.

This way, it is possible to make ...

Most likely, you already have ads on Facebook Ads , Google Ads , and LinkedIn Ads , among other platforms, in your paid campaign budget. It's a good idea to set aside a budget to share with Amazon Ads. The advertising service launched in the US in 2018 and shouldn't take long to arrive here. The ...

In a digital transformation scenario, data is probably the most important and powerful asset in today’s world. With the volume of data being generated, shared and analyzed annually, those who master the information provided by it have a lot to gain. Therefore, digital data leaks have become an ...

With the pandemic and technological advances, we have witnessed the growing dominance of e-commerce. Along with this came several important concepts that must be mastered in order to deliver exceptional performance.

One of these concepts is the combination of performance and a good marketing ...

It is common to see countless concepts in the marketing area, but nothing is as widespread as the use of data and the reinforcement that this front brings to the application of strategies.

Marketing, in itself, already has the concept of exploration, study, services and ideas that are propagated in ...

With the exponential evolution of the digital environment, the search for measuring the impact of media on the final result of actions has become a concrete challenge.

This is because technological advances create a scenario in constant transformation, with new platforms and formats emerging every ...

In today's scenario, where the amount of available data is growing exponentially, the ability to use this information to make informed decisions has become a crucial competitive differentiator.

Data-driven culture, that is, a culture guided by data, emerges as an essential approach for companies ...

Digital transformation has led many banks to accelerate their pursuit of omnichannel integration. This occurs when the institution offers a fluid and consistent customer experience across all channels – whether physical or digital.

There are several important elements to achieve this quality, and ...