Recent Data Set

When your sales team has targets to meet, do they wait anxiously for leads to arrive or do they actively pursue and fish for leads?

High-performance salespeople are used to actively prospecting. However, calling leads who don’t yet know your company can be a difficult task for less experienced ...

Have you ever tried to build a house without the right materials? You may have the perfect design, but if the tools and resources are missing or outdated, the work will not move forward. In B2B sales, company phone numbers are like the main materials for putting together a good prospecting strategy ...

Lead qualification is the process of obtaining the information needed to understand whether a contact is in fact a potential buyer of your product or service. This process is also known as lead scoring.

Only after qualifying a lead (sales contact) will you know whether it is worth investing time ...

The industrial sector is one of the strongest arms of the Brazilian economy. To give you an idea, in the manufacturing industry segment alone we have more than 1.8 million active companies , employing more than 10 million professionals and with an estimated annual revenue of R$9 trillion.

When we ...

In the challenging world of B2B sales, achieving success requires more than just a good product or service. You need to know the best strategies to gain customer trust and positively influence their decisions. Mental triggers are powerful tools that can help you on this journey.

But what are these ...

The collaborative economy is, without a doubt, a very interesting topic to discuss, especially now.

Now , the golden age of the collaborative economy has already passed. Most of the content related to it was written 5, 8 or 10 years ago. The discussion has cooled down.

However, at the same time ...

The phenomenon, already familiar to SEO professionals — Search Engine Optimization — can also be important knowledge for marketing professionals at all levels.

A duplicate page or one with very few changes to its content can affect your site's visibility and ranking in search engines .

Therefore ...

The definition of growth marketing can be simple or complex.

Generally, we understand growth marketing and growth hacking — we explain both terms better in the first topic of the article — as advanced marketing techniques that seek accelerated growth above all else.

In startups, for example, the ...